Backtrack 2.0

Overview

Backtrack records and transcribes trade-show and event conversations, offering real-time and post-event transcripts, searchable session replays, CRM-ready notes, automatic follow-up tasks, exportable contact/meeting data, and analytics for lead capture and ROI.

From the official site

Backtrack records every 1:1 meeting at your event, turns it into CRM-ready notes, and proves ROI for organizers and sponsors. Trusted by the world's leading brands.

The text above is quoted from this tool’s official website — the vendor’s own words.

How to use it

1. Register at usebacktrack.com and enter the workspace
2. Enter product selling points, audience and channel characteristics
3. Generate assets and filter them down to the usable versions
4. Export and launch, then review performance and iterate again